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Enrich and Radisson Partners for Point-Conversion Programme

KLIA, 17 May 2019: Malaysia Airlines’ frequent flyer programme, Enrich, today announced its latest hotel partner, the Radisson Hotel Group, bringing Enrich members more rewards and offers via a point-conversion programme with Radisson Rewards. Radisson Rewards™, the loyalty program of the Radisson Hotel Group, provides members an enhanced experience from time of booking to checkout and every moment in-between. Members enjoy Member Only Rates, have access to exclusive benefits, and earn towards free nights across the Radisson Hotel Group™ portfolio of over 1,100 hotels globally.

This programme will allow Enrich members who are also Radisson Rewards members to convert their Radisson Rewards points into Enrich Miles. Members can now receive 1 Enrich Mile for every 10 Radisson Rewards points redeemed from earned spend in USD at the following hotel brands: Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson, Country Inn & Suites® by Radisson. With Radisson Rewards members earning at least 20 points per dollar, you can imagine how quickly that can add up.

Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer, Lau Yin May said, “Enrich and Radisson Rewards members can now enjoy in air and on the ground benefits. Converting Radisson Rewards points into Enrich Miles allows members to enjoy a free trip in Malaysia or even to the UK! Convert now and you’ll be able to enjoy a 50% bonus on Enrich Miles, which makes you a step closer to earning your way to fly with Malaysia Airlines.”

“We are very excited to offer our members the opportunity to redeem for Enrich Miles” said Efrem Berman, RHG’s Vice President of Global Loyalty, “Malaysia Airlines is an excellent addition to the more than 35 global airlines in our portfolio. With the ability to auto-convert or redeem their points at will into all of our global partner program, members are really taking off with Radisson Rewards!”

From 1 until 31 May 2019, Enrich members who are also Radisson Rewards members will be able to earn a 50% bonus in Miles when they convert their Radisson Rewards points to Enrich Miles. To find out more visit




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