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Malaysia Airlines’ Frequent Flyer Programme, Enrich Celebrates 30 Years Anniversary


(UPDATED- 12 October 2017/17:05pm)

KLIA, 11 October 2017- In celebration of its 30th anniversary, Malaysia Airlines’ Frequent Flyer Programme, Enrich, has launched a ‘30 Days of Rewards’ campaign to offer loyal members more ways to earn miles.


As we celebrate 30 wonderful years of Enriching Malaysia - and the world, Enrich members can now earn miles when flying on Malaysia Airlines, all 14 airlines and 30 affiliates within the oneworld® alliance, 8 partner airlines, at over 300 hotel partner properties globally, by using credit card from bank partners as well as other lifestyle partners.


Exclusively for the month of October, the campaign will enable Enrich members to earn up to six times miles with selected lifestyle partners.


Originally named Esteemed Traveller, this first loyalty programme was one of the most rewarding and innovative programmes of its era; creating life-long memories and special experiences for passengers on Malaysia Airlines. Today, Malaysia Airlines continues the legacy with the ever-evolving Enrich programme.


According to Malaysia Airlines’ Chief Commercial Officer, Arved von zur Muehlen, “This year marks the 30th anniversary of Malaysia Airlines’ frequent flyer programme and we are excited to offer members with more ways to earn miles via the ‘30 Days of Rewards’ campaign. This campaign which will be running until the end of the month is our way of thanking our loyal members and partners for their continued support throughout the years and in inspiring the airline to constantly enrich their travel and lifestyle experiences. The accumulated Miles can be redeemed on exclusive benefits and privileges including access to Malaysia Airlines’ Golden Lounge and Temptations for inflight shopping.”


A newly improved and personalised Enrich member portal has now been fully integrated into, offering members greater convenience in navigating through the portal with ease. Members can now enjoy these offers online. 


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