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Enrich proudly presents Enrich BizConnect for SMEs



Sepang, 4 June 2020: Enrich, Malaysia Airlines Frequent Flyer Program has recently launched Enrich BizConnect, a partnership programme designed to create added value for business owners with a unique opportunity to engage and reward their customers with Enrich Miles for travel benefits and lifestyle privileges. With the introduction of Enrich BizConnect, Enrich has become the pioneer in self-service loyalty points purchase portal in the region.


Enrich BizConnect provides seamless and faster online process that allows Small Medium Enterprises (SMEs) to register as partners, decide who, how and when to reward their customers. SME partners can leverage on Enrich’s loyalty programme, allowing incredible savings, quick and efficient start-up, with good return on investment as compared to starting their own loyalty programme.


According to Malaysia Airlines Group Chief Marketing and Customer Experience Officer Lau Yin May, “To us, customer loyalty is extremely important and has to be built and nurtured in the long run. Leveraging on our self-managed online platform, SMEs can take this opportunity to offer amazing travel and lifestyle rewards to their customers, building on their brand equity while nurturing positive relationships with their customers. Our platform is aimed at enhancing the capabilities of SMEs in their business offerings while fostering positive engagements with their target markets.”


In conjunction with the launch, Enrich is offering special incentives for business owners to kick start their programme, The first 50 eligible sign ups with a minimum purchase of RM1,000 will get 2,000 Enrich Miles, while those who purchase RM5,000 and above will enjoy 20% Bonus Enrich Miles. This offer is valid till 30 June 2020.


Enrich has also collaborated with several lifestyle partners from dining to online shopping, providing members with more avenues to use their miles beyond just flight redemptions. In view of current conditions and the new norm, there is a big shift towards online shopping. Hence, Enrich members can now use their Miles to redeem shopping e-vouchers with Enrich’s partners for daily essentials. Members are advised to keep a look out for Enrich’s expanding list of partners on


For application and more information about Enrich BizConnect, please refer to:




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