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Malaysia Airlines unveils new product offerings encompassing the entire passenger journey



Kuala Lumpur, 2 May 2019: Malaysia Airlines today unveiled the second phase of the airline’s brand promise of Malaysian Hospitality, with new product offerings designed to enhance the overall travel experience. The second phase of the campaign, intends to introduce more direct benefits to travelers.

The first Malaysian Hospitality campaign, launched last year, established Malaysia Airlines as the first taste of Malaysian Hospitality for travelers. Since then significant improvements were seen on products and service including the best of Malaysia cuisine, improved website and mobile app with enhanced speeds with a more intuitive web booking experience, as well as a revamped Golden Lounge with a contemporary and luxurious Malaysian look and feel.

This campaign takes it to the next level with the Malaysian Hospitality experience being extended beyond just flight tickets. This includes the new app called MHassistant, offering additional features that looks beyond just the flights. Through MHassistant, guests travelling with Malaysia Airlines will able to download MHvouchers that can be used on a host of exciting experiences which includes amazing cuisine and shopping.

Group Chief Marketing and Customer Experience Officer of Malaysia Airlines, Lau Yin May said, “Last year we launched Malaysian Hospitality which was anchored around our services and product offerings. As the national airline we are the first touch point of Malaysia. This year we are taking it to the next level where we bring more benefits to the entire travelling eco-system. Our guests can now enjoy Malaysian Hospitality beyond what the airline offers. It now includes the entire country via our new app, MHassistant. This includes great offers, via our partners, which includes offers from restaurants, shopping, cultural experiences and a whole host of other unique Malaysian experiences.”

The brand launch was accompanied by a new video which was unveiled at the airline’s brand newticketing store in NU Sentral Kuala Lumpur.

“Our new ticketing office is a reflection of our Malaysian Hospitality, offering a refreshed experience for our guests - from the modern contemporary design concept to the personalized service counters that allows us to connect and interact meaningfully with our guests. Located at the hub of transportation of the city, this office is more convenient and accessible for our guests, who can also take the opportunity to take home the airline group’s branded merchandise, including exclusive aircraft models and lifestyle items. Also in the pipeline is a holiday package product that enablespassengers to tailor make their own holidays with the combination of flights, accommodation and other destination partners to ensure our guests’ vacations truly reflect Malaysia and the country’s unique Malaysian Hospitality,” added Yin May.



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