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Malaysia Airlines Releases MH campaign video


KLIA, 14 May 2018: Malaysia Airlines, yesterday, released its Malaysian Hospitality campaign video on YouTube, following its brand refresh announcement at the Golden Lounge, KL International Airport (KLIA) in March 2018.

The campaign video, which is 1 minute and 42 seconds long, tells a story about a little girl who learned the traditions of kite-making from her father. One day she aspires to be a cabin crew after seeing a tv advertisement on Malaysia Airlines.

Fast-forward to today, being a Malaysia Airlines’ cabin crew she holds strongly to her cultural and traditional values which she reinforces in her travels, when she meets new people and when she wears the Malaysia Airlines’ iconic kebaya. The video also shows the practice of hospitality in the day-to-day lives of each and every Malaysian which is apparent in Malaysian culture.

Malaysia Airlines’ Chief Executive Officer, Izham Ismail said, “The video showcases the attributes of Malaysian Hospitality, reminding us that no matter what, we are first and foremost Malaysians. The whole campaign not only revisits the essence of Malaysia Airlines as the national carrier of the country, but also re-emphasises to the world what the values of being a Malaysian are.”

He added, “Malaysian Hospitality is something that is innate in all Malaysians. As a nation we are hospitable, welcoming, warm and genuine, something inculcated in all of us from young. It is this that binds us and unites us in harmony. These values are something we, as the national carrier, are proud to bring to the world on behalf of all Malaysians. Traveling with Malaysia Airlines is to experience what is truly best about Malaysia as Malaysian Hospitality begins with us.”

The campaign is also visible across all Malaysia Airlines’ social media platforms (Facebook, Twitter, WeiBo), and will be on print and digital outdoor advertisements across Malaysia. The video can be viewed at

The airline will be introducing the Malaysian Hospitality icon which will be on every advertisement. The icon is inspired by the motifs and colours from its cabin crew kebaya. The abbreviation MH, is derived from the airline’s flight code and will be the code for all its staff to live the values of Malaysian Hospitality which are genuine, efficient and progressive.

The MH icon is also a QR code which will direct viewers to its campaign page and eventually, will allow viewers to enjoy more of Malaysian Hospitality through promotions and discounts.

Malaysia Airlines’ latest campaign rebranded Malaysian Hospitality Begins With Us, aims to elevate travel into a truly Malaysian experience which is the intent of Malaysian Hospitality. Malaysian Hospitality encompasses all aspects of customer experience which and has already been reflected in its products and services including the newly refurbished lounges in KLIA, various digital innovations, new wide-body aircraft and the introduction of the latest Best of Malaysia menu on-board.

In celebration of this, Malaysia Airlines will be having a special sales promotion called MH Deals which starts on 15 May until 8 June, for immediate travel until 15 June 2018 on selected destinations.

The MH Deals will be offering customers more than 30% off of air-fares, discounts on 10kg prepaid baggage allowance as well as standard seat selection. All fares include 30kg check-in baggage allowance for Economy Class and 40kg for Business Class, meals and no hidden credit card charges. Meanwhile from 17 May, Enrich members can enjoy these special fares by redeeming their Enrich Miles to purchase flight tickets.

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