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Enrich Announces Launch of New Buy Miles Feature
Enrich members can now buy miles to enjoy flight rewards even faster

KLIA, 9 July 2018: Malaysia Airlines’ frequent flyer programme, Enrich, has launched a ‘miles-accelerator’ feature for its members which enables them to purchase miles or top up their existing miles balance through its Buy Miles platform starting today.

Powered by Loylogic, Enrich’s Buy Miles offers a simple solution for members to instantly increase their miles without further accrual effort. Through this feature, members can buy a minimum of 1,000 and a maximum of 50,000 Enrich miles per transaction. A total of 150,000 Enrich Miles can be purchased a year.

These acquired miles can be utilized immediately to redeem ‘award flights’ on Malaysia Airlines, oneworld airlines and Enrich partner airlines. Alternatively, members can also use these miles to add more comfort to their travel by redeeming them for seat upgrades, Golden Lounge Access and or Enrich vouchers for Temptations, in-flight shopping.

Malaysia Airlines’ Head of Customer Experience Lau Yin May said, “Enrich is excited to bring this accelerator feature to our members that gives them the flexibility and more options in accumulating miles. We are proud to be introducing this service via our partnership with Loylogic, in our continuous efforts to enhance our offerings to our members. With the Enrich Buy Miles platform, nearly four million Enrich members are now able to top-up their Enrich Miles balance online with just a few clicks, at their own convenience, at any time any day. This empowers our members to have more control over their rewards experience and enjoy more of what Enrich has to offer.”

Dominic Hofer, CEO of Loylogic added: “We are thrilled to launch our new Buy Miles Solution together with the loyalty team of Enrich and a strong partner like Malaysia Airlines. For Loylogic, entering the Buy, Gift, Transfer Miles (BGT) business is a strategic move to serve our clients more holistically. We decided to take this step following repeated demand from our loyalty programme clients and prospects. We see a good opportunity to enter this market by offering leading frequent flyer programmes globally with a low cost BGT model, while offering a state of the art loyalty solution in superior UX. Today, we are proud to launch with such an established frequent flyer and loyalty programme like Enrich. 

To celebrate the launch, Enrich members will be able to enjoy additional 30% bonus miles when they boost their miles balance through Buy Miles from now until 31 July 2018.

Make that dream holiday come true and boost your miles through the Buy Miles portal on Malaysia Airlines’ website at




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