Enrich Launches the EnrichMoney Visa Prepaid Card and Digital App in Partnership with Merchantrade Asia
The multi-currency e-wallet aims to ease the travelling experience
Kuala Lumpur, 18 March 2023: Enrich, the award-winning Travel & Lifestyle Loyalty Programme of Malaysia Airlines, has unveiled its latest offering – the EnrichMoney Visa Prepaid Card and App, powered by Merchantrade Asia, which includes Visa payment features. The multi-currency e-wallet is a gamechanger, designed specifically to provide a more secure and convenient way for Enrich members to make cashless transactions locally or when travelling overseas, while also rewarding them in return.
Philip See, Chief Executive Officer of Loyalty and Travel Solutions and Group Chief Sustainability Officer of Malaysia Aviation Group (MAG), said, “We are excited to launch the EnrichMoney Visa Prepaid Card and mobile app, as part of our digitalisation milestone to provide Enrich members with more convenience and flexibility while travelling. EnrichMoney is just one of the many ways we provide innovative solutions that meet the needs of our growing members. We are committed to delivering new products and services that simplify life and empower members to achieve their goals. This shows our progression in transitioning Enrich from a conventional frequent flyer programme to providing holistic travel and lifestyle solutions. They can now buy and sell up to 20 foreign currencies in-app anytime, anywhere and enjoy the hassle-free travel experience that comes with our prepaid card, while also reaping in rewards along the way.”
EnrichMoney offers several benefits that make it an attractive option for Enrich members. Users can load up to RM20,000 onto the card, which can be used to make purchases or to withdraw cash at ATMs worldwide that accept Visa, allowing members to lock in the exchange rate at the time of purchase and eliminating the risk of fluctuating exchange rates. The multi-currency foreign exchange enables users to spend like a local with the best rates and zero fees on overseas transactions. Users can also engage the security feature to lock or limit spends on the card, as all settings are easily controlled in-app.
On top of this, members will also earn EnrichMoney Points whenever they spend a minimum of RM20 on retail and other transactions which can then be redeemed in the app for cashback. Members will also have the option to top up their e-wallet with either money or Enrich Points for more opportunities to gain cashback.
In addition, with the EnrichMoney e-wallet, members can always easily track their expenses and funds. The analytic feature enables users to not only check their balance and view their transaction history but also create savings boxes for specific trips or bills and more.
EnrichMoney also makes it easier to send money to family and friends, with instant and safe digital transfers via the e-wallet app remit feature. In case of any issues or concerns, users will have full assistance with 24/7 customer support.
Ramasamy K Veeran, Managing Director of Merchantrade Asia Sdn Bhd, said, “With many transitioning to digital and accelerating growth of digital payments, customer experience and having a strong value proposition have become more important than ever. With products like EnrichMoney, we’re able to elevate the user experience, provide new levels of convenience that meet the evolving needs of consumers while remaining at the forefront of this digital wave. We’re excited to embark on this journey together with leading brands, Enrich and Visa, to extend our reach and serve millions with our tech-powered solutions."
Ng Kong Boon, Visa Country Manager for Malaysia, said, “Based on Visa’s International Travel platform data, we are seeing total spend by Visa cardholders return to almost 70 percent levels for Malaysia compared to 2019 before the pandemic. With the return of travel by more consumers in the coming year and opening up of more borders globally, we are excited to partner Enrich and Merchantrade Asia to update the benefits and rewards of the EnrichMoney Visa prepaid card and app to cater to the needs of our valued cardholders. They can now load money on this card to convert up to 20 foreign currencies for face-to-face and online purchases and earn rewards seamlessly and securely as they travel and spend using this card.”
To commemorate the launch, Enrich and Merchantrade Asia launched a special campaign to celebrate this partnership at MATTA Fair 2023 where beginning 17 March until 30 June 2023, Enrich Members will gain additional rewards when they apply the EnrichMoney VISA Prepaid Card and spend using EnrichMoney.
The first 10,000 members to successfully sign-up to EnrichMoney will receive a welcome reward of 1,000 Enrich Points plus one (1) complimentary Malaysia Airlines Golden Lounge Access e-Voucher for pre-flight comfort and peace of mind. On top of that, they will also they will also earn 2X EnrichMoney Points for every RM1 spent on Travel Insurance via in-app transaction. With all these exclusive rewards and even more exciting offers on site at MATTA, users will be all set to travel with ease.
To further encourage Enrich members to use the app, the first 1,000 users who spend a minimum RM3,000 will receive one (1) MHgiftcard worth RM50 to be used for their next flight with Malaysia Airlines, while the top three (3) spenders will each win 50,000 Bonus Enrich Points, equivalent to a round-trip to either an ASEAN destination, Japan, Australia or New Zealand.
Apply for the EnrichMoney Visa Prepaid Card today by downloading the EnrichMoney app on the Google Play or App Store. Find out more about EnrichMoney at www.enrich.malaysiaairlines.com/enrichmoney and follow @enrichbymh on Instagram for more.