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KLIA, 5 November 2019: Malaysia Airlines has launched the Fly Malaysia campaign at World Travel Market in London, yesterday, celebrating the country’s proud history and reaffirming the airline’s status as a national icon.

The campaign will run until the end of December 2020, funding a range of activities to promote Malaysia in key overseas markets and boost domestic and international arrivals. It will heavily support Tourism Malaysia’s Visit Malaysia 2020 initiative, which is uniting industry players behind a shared

goal of welcoming 30 million tourists to Malaysia in the year 2020 to enjoy the country’s warm hospitality and cultural attractions.

Among others, the campaign will be promoted with a range of “Home of Hospitality” videos which will see well-known social media influencers discuss what they love most about Malaysia. These will run concurrently to numerous social media initiatives, pushing the Fly Malaysia message out to a wider audience. In addition, there will be extensive campaigns promoting the Malaysian experience in target markets around the world through travel partner cooperation, consumer activations, more press visits and the launch of MH Holidays.

Malaysia Airlines has been welcoming passengers on board since 1947, serving the nation with a network of more than 1000 destinations via a range of airline partners. A brand promise of Malaysian hospitality sits at the heart of all that the airline does with passengers experiencing this wherever they are flying, serving as a constant reminder of all that Malaysia has to offer.

Izham Ismail, Malaysia Airlines’ Group CEO, said: “It is with great pleasure that we launch the Fly  Malaysia campaign, celebrating the people, culture and history of our country and confirming Malaysia Airlines’ proud status as the national carrier. We have been flying passengers around the world for over 70 years, and look forward to welcoming many more aboard in 2020 and beyond to experience Malaysia with this campaign.”

Alongside strong links with Tourism Malaysia, Malaysia Airlines has also announced an expanded partnership deal with Tourism Malaysia for 2020 along with state cooperation deals with the Sarawak Tourism Board. Malaysia Airlines also became the Global Airline Partner for the Malaysian Healthcare Travel Council and the SuperGT racing series, making it set to welcome record numbers of visitors to experience Malaysia in 2020.

The World Travel Market is a three-day conference held in London bringing together travel professionals, key industry buyers, journalists, digital influencers, students and tourism ministers to discuss business, innovations and trends in the travel industry. Last year’s event sparked a million meetings, resulting in around £3 billion in contracts. To take advantage of Malaysia Airlines’ great prices guests can book their tickets at Malaysia Airlines’ participating travel agents or visit Malaysia Airlines’ website at



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