Malaysia Aviation Group and the Ministry of Youth and Sports of Malaysia Unite in Support of National Sports Development Vision 2030
Malaysia Aviation Group and the Ministry of Youth and Sports of Malaysia Unite in Support of National Sports Development Vision 2030
Malaysia Aviation Group (MAG) today announced a strategic collaboration with the Ministry of Youth and Sports of Malaysia dedicated to advancing sports development initiatives nationwide.
Sepang, 7 May 2024 – Malaysia Aviation Group (MAG) today announced a strategic collaboration with the Ministry of Youth and Sports of Malaysia dedicated to advancing sports development initiatives nationwide. This ground-breaking partnership underscores MAG's commitment to innovation and fostering community engagement through the promotion of sports. The initiatives are designed to streamline travel arrangements for KBS athletes, bolster promotional efforts, and foster greater recognition of sporting achievements. MAG will spearhead the development of a customized portal tailored to the specific needs of athletes and sports associations affiliated with KBS, facilitating seamless travel bookings and arrangements. Additionally, both entities will explore branding opportunities to maximise visibility and engagement at KBS-sanctioned events, aiming to elevate Malaysia's profile as a sports destination on the global stage. Datuk Captain Izham Ismail, Group Managing Director of MAG, said, “ Through this strategic partnership with KBS, we reaffirm our commitment to supporting sports excellence and nurturing the talents of our athletes by providing a dedicated, self-serve portal that can be used by athletes and personnel under the stewardship of KBS. This initiative not only demonstrates our continued dedication to advancing sports development but also highlights our belief in the transformative power of collaboration.” The MHsports for KBS offers exclusive benefits to personnel, including athletes, coaches, and management staff affiliated with sports associations registered under KBS and sanctioned by KBS through a dedicated portal. Entitled personnel can enjoy exclusive discounts on airfares and an additional baggage allowance in addition to earning Enrich Points. This exclusive offer is applicable for flights operated by Malaysia Airlines only and excludes oneworld and codeshare airline partners. Furthermore, the partnership will see the establishment of recognition programs to honour outstanding athletes and organisations supported by Malaysia Airlines, underscoring the commitment to celebrating sporting excellence. Through collaboration on KBS programs and initiatives, MAG and KBS aim to synergize efforts in advancing sports development and promoting a culture of active living and wellness within Malaysian society.