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Enrich unveils new look and feel of Digital World of Riches

Sepang, 16 January 2017 – Malaysia Airlines’ frequent flyer programme, Enrich, recently refreshed its Digital World of Riches with a new look and feel, featuring the first edition with international singer-songwriter, Yuna. As a frequent traveller and successful performer, Yuna truly embodies the values of Enrich, making her the perfect ambassador for Enrich.

The new look and feel positions Digital World of Riches as a content platform for destination and travel information. Readers are offered relevant content packaged in a new layout with easier navigation that online users today are familiar with, making for an overall better user experience.

The January-March 2017 issue takes members on a journey through the richness of Malaysia, as inspired by Yuna’s top picks. Members get to rediscover Malaysia as Yuna shares about her favourite food, vacation spots and even musical inspirations, providing readers with a glimpse of Malaysia through her eyes. The issue celebrates Malaysia’s cultures, flavours and traditions, which Enrich hopes will inspire readers to begin their own journey in Yuna’s home country.

Malaysia Airlines’ Head of Enrich and Loyalty, Khairul Nisa Ismail said “We are pleased to introduce the new look and feel of the Digital World of Riches to our members with amazing rewards exclusivelyprovided by Malaysia Airlines and our partners. We have expanded our range of offers through our existing and new partners with the focus of enriching our members’ travel needs and lifestyle. We hope to inspire you with destinations and activities that you can experience just like our ambassador, Yuna with your friend and family members. This special issue is the start of our 30 years of frequent flyer program celebration and as Enrich celebrates the relationships they have built over the years, members can look forward to bigger and better rewards in the year ahead.”

“As an Enrich member, I find it easier to travel around Malaysia and discover places that I've never been to. I get to see my country in its most unique and beautiful way and this makes me fall in love with Malaysia over and over again. Moreover, I get rewarded for each and every journey I take with Enrich.” said Yuna.

In celebration of 30 years of Malaysia Airlines’ frequent flyer programme, Enrich members can enjoy 30% off Enrich Miles redemption for flights within Malaysia from now until 31 January 2017. Travel period is from 1 February until 15 May 2017. Not only that but members will also be able to enjoy offers and earn up to 5X Enrich Miles with hotel and lifestyle partners worldwide, making any travel and lifestyle experience even more rewarding.

Get excited and enjoy sharing travel stories in the newly introduced section in the Digital World Of Riches. Stand a chance to be rewarded with 3,000 Enrich Miles as the best story each quarter of the year.

To find out more, visit Digital World of Riches at

Not an Enrich member? Enjoy all the exclusive privileges of Enrich by signing up online at or via MHmobile today.


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