Malaysia Airlines and Johor Darul Ta’zim Football Club Join Forces to Elevate Local Football Scene
Two global brands with deep Malaysia roots demonstrate commitment to Fly Malaysia to the World Stage
Johor Bahru, 20 February 2022: Malaysia Airlines Berhad (MAB) and Johor Darul Ta'zim Football Club (JDTFC) today inked a Memorandum of Understanding (MoU) that demonstrate commitment between the two global brands in elevating the local football scene to the highest level. With the partnership, Malaysia Airlines will be exclusively designated as the official airline partner for JDTFC, flying the team to games across Malaysia and in representing the country internationally; besides co-branding opportunities in merchandising rights and customer engagement via experiential experiences.
HRH Tunku Ismail Ibni Sultan Ibrahim, Crown Prince of Johor and owner of the JDTFC, and Captain Izham Ismail, Group Chief Executive Officer of MAB signed the MoU at JDTFC’s home ground, the Sultan Ibrahim Stadium, marking a new chapter between the national airline and the premium professional football club based in Johor.
Under the MoU, Malaysia Airlines and JDTFC will also unlock their shared visions in elevating Malaysia’s football scene through a collaboration of ideas in branding and hospitality, domestically and internationally.
Captain Izham of MAB commented, "We are delighted to be trusted as the official airline partner by the top football club in Malaysia. There is obvious synergy between Malaysia Airlines and JDTFC as both brands represent Malaysia on an international stage and both strive to provide world class hospitality. Our partnership will give us a platform to further build on each others strengths and we are very excited to begin this journey with our new partner who continues to be the pioneer in Malaysian football, break records and prove that a Malaysian football club can be attractive to internationally renowned partners.
As the national carrier, Malaysia Airlines continues to seek ways to further elevate our national brand presence to our global network encompassing over 1,000 destinations across 150 plus countries. We are delighted that today, as the Official Airline Partner for the JDT Football Club or more aptly known as the Johor Southern Tigers, we get to collectively combine our shared commitment to excellence, discipline and tenacity and take this to greater heights and destinations.
Through this mutually beneficial partnership, Malaysia Airlines will provide seamless connectivity for the JDT Football Club and unite football fans to destinations within and beyond our network for 2022 and 2023. More so as the airline seeks to create Johor as our key hub, connecting the state directly with East Malaysia.
We take pride in our commitment to facilitating safe and seamless travels so that all our guests can Fly Confidently with the high standards of safety and hygiene put in place throughout all consumer touchpoints, in line with our MHFlySafe initiative. We wish the team all the best as they begin the Super League season soon."
HRH Tunku Ismail Ibni Sultan Ibrahim, Owner, Johor Darul Ta’zim Football Club said, “There are very few Malaysian brands that have such a global reach as Malaysia Airlines and I think it is a big statement for such a brand to see JDT as a partner that can match their aspirations. I believe we will certainly live up to the standards expected of such a partnership and we will keep improving to ensure that we remain an attractive and valuable partner. Malaysia Airlines have won multiple hospitality awards in the aviation industry over the years, and JDT have won multiple trophies in football now. Its two champions becoming partners, good things always follow when champions get together”.
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