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Malaysia Airlines’ Enrich Celebrates its Glorious Wins at the Loyalty & Engagement Awards 2021 with Extra Bonus Enrich Points and Bank Conversion Campaign for its Members


KLIA, 4 October 2021: Enrich, the Travel and Lifestyle Loyalty Programme of Malaysia Airlines, recently bagged the Gold and Silver awards for Best Partnership in a Loyalty Programme at the ninth edition of the Loyalty & Engagement Awards 2021, for two of its campaigns –Enrich Hotels and Enrich x Temptations. Enrich also took home Silver for Best COVID Response and Bronze for Best Loyalty Programme in the Lifestyle category.


As an appreciation to its loyal members, Enrich is gifting members with Double Enrich Points from 4 until 7 October 2021 for every spend that includes flights and hotel bookings with selected partners for immediate travel until 31 December 2021, including Temptations, Petron, Hertz and many others.


Enrich is also celebrating with its loyal members with the much-awaited month-long Bank Conversion campaign from 4 October until 3 November 2021. For this campaign, Enrich members will enjoy an extra 25% Bonus Enrich Points for early points conversion made from 4 until 6 October 2021 and 10% Bonus Points for conversions made subsequently from 7 October until 3 November 2021. Additionally, members who convert a minimum of 10,000 Enrich Points will be running to win 3 days 2 nights stay at The Datai Langkawi.


This special campaign is a collaboration with 14 local banks namely Affin Bank/ Affin Bank Islamic, Alliance Bank, AmBank/ AmBank Islamic, Bank Islam, Bank Simpanan Nasional, CIMB Bank to name a few as well as foreign banks namely Bank Danamon and American Express.


The Loyalty & Engagement Awards 2021 is an annual award event that covers the full spectrum of the loyalty and engagement cycle organised by Marketing-Interactive, Asia’s leading advertising, marketing and media news source. All entries were evaluated and judged by a panel of experienced loyalty, engagement, relationship marketers, and industry experts.


This award event honours the best loyalty marketing strategies in South Asia, Southeast Asia and Australian and New Zealand regions. The show is the first of its kind to recognise marketing efforts and celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organisation's biggest advocates – their customers.


Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Berhad, Lau Yin May said, "These accolades were only possible because of our valued members, who have stayed and supported us even through challenging times and we find it more rewarding to celebrate the win with our members by offering many more great rewards that’s not to be missed. From earning, boosting, to redeeming Points, members will have more control to plan over their Points, either to redeem the e-vouchers for lifestyle products or to use their Enrich Points for staycations with Enrich Hotels, given the ease of travel restrictions at certain states such as Langkawi.


With air travel almost at a standstill from early 2020, we have redefined our Programme and introduced value-adding experiences via campaigns to reward Enrich members for their loyalty and unwavering support. This is our way in honouring our members with valuable campaigns and initiatives that we put out to connect with our members in meaningful ways that suit their preferences and needs.”


Throughout the celebration month, Enrich members can continue to enjoy the Enrich Redemption Fiesta, featuring 25 participating partners including The Ruma KL and Hilton, BP Healthcare, Optimax GrabRewards, Zalora, Kapten Batik, Make-a-Wish-Malaysia and SEGi College, which products span across multiple categories such as shopping, dining, beauty, health and wellness, gifts, electronics, education, other loyalty and reward programmes and charities.


Snap the best deals from 500 Enrich Points via Enrich’s new redemption catalogue at and stand to win a share of 100,000 Enrich Points with a minimum of 10,000 Enrich Points redemption.


Be an Enrich member today by signing up at to enjoy amazing benefits and download the Malaysia Airlines' App to get the latest promotions on earning and redeeming Enrich Points, conveniently at your fingertips anytime and anywhere!





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