Malaysia Airlines Berhad Collaborates with SEG International Group Sdn Bhd (SEGi) in Strengthening Talent Pipeline for Aviation Industry
KLIA, 12 October 2021: Malaysia Airlines Berhad (MAB) has entered into an agreement with SEG International Group Sdn Bhd (SEGi) to develop and strengthen talent pipeline for the aviation industry.
The MAB and SEGi’s collaboration will focus on wide-ranging initiatives including student internship and placement programme, hosting of industrial visits and co-organising events, development of blended academic agenda through the inclusion of study module and knowledge exchange, joint research activities and product development projects as well as cross-marketing and promotional activities.
The signing of the Memorandum of Understanding (MoU) was formalized by Group Chief Marketing and Customer Experience Officer of Malaysia Airlines, Lau Yin May and Chief Executive Officer of SEGi Group of Colleges, Stella Lau at MAB Academy in Kelana Jaya, today.
The MAB and SEGi’s collaboration will focus on wide-ranging initiatives including student internship and placement programme, hosting of industrial visits and co-organising events, development ofblended academic agenda through the inclusion of study module and knowledge exchange, joint research activities and product development projects as well as cross-marketing and promotional activities.
Through the MoU, SEGi students can enjoy many benefits from the airline’s digitalised student travel programme, MHexplorer, such as special rates of up to 30% flight discounts for all destinations and fare types, an additional 10kg of check-in baggage, a complimentary date change across all flight fares,access to Enrich lifestyle privileges and benefits, as well as extension of exclusive promos to friends and family via promo codes.
On top of that, Enrich – the airline’s Travel and Lifestyle Loyalty programme, will be rewarding Enrich points on education fees, where students pursuing the SEGi-University of Sunderland MBA and BA (Hons) International Tourism and Hospitality Management Programme can earn 1 Enrich Point for every RM2 spent on their tuition fees. In addition, the Enrich Points can be utilized for e-Voucher redemptions worth up to RM500 to pay for all programme registration fees.
Ms Lau Yin May said, “As the national carrier, our role expands beyond just providing airline’s services but to also recognise the need to prepare for future-ready talents and build a pipeline of innovators to serve the aviation or travel industry. We are delighted to foster this relationship with SEGi Group to contribute towards improving the marketability of graduates while at the same time increase the competitiveness within the areas of interest.
We look forward to also embark on collaborative works that will allow students to explore research and development of Malaysia Airlines' inflight products and services such as meal service and inflight entertainment while promoting a hands-on learning experience and work on exciting projects with Malaysia Airlines."
Ms Stella Lau said, “SEGi is delighted to work with Malaysia Airlines, our national flag bearer in co-producing next generation talents not only for the aviation industry but the country. Through this partnership, students from our Business, Hospitality & Tourism Faculties will get to work on real-life projects with Malaysia Airlines, solve real-world problems and immerse in real-time developments of the industry.”
Together with the SEGi group, both companies will complement each other's business strategies to develop the best talents globally. It provides opportunities for students to learn from industry experts while contributing to their local community and economies.