Malaysia Airlines’ Tapestry of Tradition

Tapestry of Tradition: Malaysia Airlines’ Nostalgic Tribute

In celebration of 50 years of flights between Kuala Lumpur and London, Malaysia Airlines unveils the evolution of our iconic kebaya uniforms.

A TAPESTRY OF TRADITION

Malaysia Airlines unveils a nostalgic tribute to our iconic kebaya uniforms.

In a dazzling celebration of 50 years of flights between Kuala Lumpur and London, Malaysia Airlines showcased the evolution of our timeless kebaya uniforms on flights between the two cities from 3 November to 16 November 2024. Each iteration of these ensembles seen onboard the flights proved to be a thread in the vibrant tapestry of Malaysia’s rich heritage and cultural pride. As Malaysia Airlines commemorates this golden milestone, we invite travellers on a journey through time, to experience our heritage and the cultural significance that these uniforms represent. Stepping onboard, passengers are immediately immersed in an atmosphere that embodies the essence of Malaysian Hospitality. Every detail, from the elegant designs of the uniforms to the warm, attentive service, was thoughtfully curated to create memorable journeys that linger long after the flights have landed. This was more than a tribute; it's a heartfelt homage to our storied past and a bold declaration of our commitment to excellence. The celebration not only honours the past but also propels us forward, forging deeper connections with global audiences and reinforcing our promise of exceptional service. Malaysia Airlines solidifies its identity through this unique celebration, marking not just 50 years of flights, but 50 years of heartfelt, unforgettable journeys.

1963 Worn by our cabin crew from 1963 to 1967, this chilli red kebaya featured a hip-length bodice top in the traditional kutu baru style with a central panel. Paired with a skirt, or sarung wiron, with nine vertical pleats, this ensemble seamlessly blended tradition with modernity and style with practicality.

1967 This earth-toned beauty with its bright yellow pattern against a brown canvas was introduced on an inaugural flight from Singapore to Perth. This kebaya was worn exclusively on international flights.

1972 After the dissolution of Malaysia Singapore Airlines (MSA), the newly-formed Malaysian Airlines System (MAS) introduced uniforms that featured both traditional and modern patterns, symbolising a new identity for the airline.

1976 This marked the beginning of an exciting new era for Malaysian Airlines System (MAS) with the introduction of the DC-10 aircraft. The kebaya uniform was revamped in hues of green, blue and yellow, reflecting the youthful exuberance and vigour of our rising airline. The cabin crew wore the green kebaya, a colour representing Malaysia's lush natural wealth and the peaceful coexistence of its diverse population.

1986 Malaysia Airlines decided that it was time to unveil a new uniform that combined Malaysian traditions, natural beauty, art and fashion. Designed by creatives from the School of Fashion Design at the Institute of Technology MARA, the ensemble featured Malaysian batik and Sarawakian kelarai elements, making this kebaya a visual ode to Malaysia's rich and diverse legacy.

1992 This version of the kebaya was a revamped iteration by Italian fashion house, Gherardini. Presented in ottania green, enhanced with yellow and purple flowers native to Malaysia, it maintained the iterations of batik and kelarai from the previous ensemble.

2024 The current Malaysia Airlines' female cabin crew uniform is recognised as one of the world's most beautiful cabin crew uniforms. Updating the Gherardini reiteration from 1992 with deeper hues of pink and purple, the current kebaya uniform melds bamboo and kelarai motifs with local flowers—champak, jasmine and hibiscus— combining Malaysian fauna and traditional art elements in a traditional batik tableau.

In celebration of 50 years of flights between Kuala Lumpur and London!

Snap a photo of our iconic kebaya display or our cabin crew wearing them. Remember to take a creative photo demonstrating the true essence of Malaysian Hospitality! Post your picture on IG or FB with #HeritageInTheSkies and #MalaysiaAirlines. Tag @MalaysiaAirlines and make sure your account is set to public.

Contest ends 16 November 2024. Terms and conditions apply.

WIN RETURN FLIGHTS FOR 2 TO LONDON In celebration of 50 years of flights between Kuala Lumpur and London, we’re giving away two return flight tickets to London. How to enter: Snap a photo with our cabin crew in any of the six heritage kebaya uniforms or at the displays at our exhibit in KLIA. Post your picture on Instagram or Facebook with the hashtags #HeritageInTheSkies and #MalaysiaAirlines. Tag @MalaysiaAirlines and ensure your post is public. Prizes: Grand Prize: 2 return Economy Class Tickets (valid for 6 months upon issuance) Get creative, capture the essence of Malaysian Hospitality, and celebrate our Heritage in the Skies! Contest ends 16 November 2024. Terms and conditions apply.

The terms and conditions set forth herein (“Terms and Conditions”) govern the Contest (as defined below). It is advisable that you read and understand these Terms and Conditions. By participating in this Contest, you agree to be unconditionally bound by these Terms and Conditions. A. Definition The Heritage in the Skies Global Contest (“Contest”) is organized by Malaysia Airlines (the “Company”) and will run from 3 November 2024 to 16 November 2024 (“Contest Period”). B. Eligibility, Participation 1. The following individual(s) will be eligible to participate in this Contest (“Participant”): (a) Individuals aged 18 years of age and above; and (b) Individuals residing in countries where participation in such Contests is legally permitted. 2. Employees of Malaysia Aviation Group (“MAG”) and their immediate family members are not eligible to participate. 3. How to Enter: To enter the Contest, Participants must, during the Contest Period from 3 Nov 2024 – 16 Nov 2024: a. Follow Malaysia Airlines' official Facebook and Instagram pages; b. Take a photo or selfie with or of the Malaysia Airlines’ crew onboard any of the following flights (MH1, MH2, MH3 & MH4), traveling from KUL to LHR or LHR to KUL or with the displays at the Heritage exhibit in KLIA c. Share the post publicly on their social media accounts with the following hashtags; i. #HeritageInTheSkies ii, #MalaysiaAirlines 4. Prizes: a. 1X Grand Prize: Two (2) economy roundtrip tickets with a validity of six (6) months upon announcement of the winner. These roundtrip tickets are only applicable for travel between Kuala Lumpur (KUL) to London Heathrow (LHR) in either direction. Board and lodging are not included. 5. Winner Selection: The winner of the Grand Prize will be selected based on predetermined criteria, including creativity, originality, and adherence to contest rules. The winner will be chosen by a panel of judges appointed by Malaysia Airlines. The decision of the judges is final and binding. 6. Notification: The winners will be notified via direct message on the social media platform through which they entered the Contest. Winners must respond within fourteen (14) days of notification to claim the Prize. Failure to respond within the specified timeframe may result in disqualification, and alternate winners may be selected. 7. Verification: Potential winners may be required to provide proof of eligibility, including age and residency, and compliance with the Contest rules. Failure to provide such documentation within the specified timeframe may result in disqualification and forfeiture of the Prize. 8. Prize Fulfilment: The Grand Prize winner will be responsible for coordinating travel arrangements with the Company, including providing necessary personal information for booking purposes. 9. Publicity: By entering the Contest, participants grant the Company the right to use their name, likeness, and entry submission for promotional purposes, including but not limited to social media posts, website content, and marketing materials, without further compensation or consent. 10. General Conditions: The Company reserves the right to modify, suspend, or terminate the Contest at any time without prior notice. The Contest is subject to all applicable laws and regulations and is void where prohibited. 11. Release: By participating in the Contest, participants release the Company and its affiliates, officers, directors, employees, and agents from all liability arising from or related to their participation in the Contest or acceptance, use, or misuse of any prize awarded. 12. Governing Law: The Contest is governed by the laws of Malaysia. Any disputes arising under or in connection with the Contest shall be subject to the exclusive jurisdiction of the courts in Malaysia. 13. Flight tickets shall be subject to the Company’ prevailing policies, rules and regulations which shall include the General Conditions of Carriage for Passengers and Baggage. A copy of the General Conditions of Carriage for Passengers and Baggage can be found on the Company’s website; malaysiaairlines.com. 14. Should a Participant’s contact details change during the Contest Period, it is the Participant's responsibility to notify the Company directly. 15. All transportation, accommodation, personal costs, taxes, airport fees, and/or any other costs and/or expenses related expenses that are incurred to attend/participate in this the participation in this Contest and to redemption of the prizes are the sole responsibility of the Participants. 16. The Participants grant the Company a non-exclusive, royalty-free and transferable right to use, reproduce, edit or distribute any materials submitted to the Company. 17. The winners hereby consent to public disclosure of his or her name and the results of the Contest. 18. The Company at its sole and absolute discretion, reserves the right to disqualify any Participant and revoke or forfeit any prize at any stage of the Contest without prior notice if: a. The Participant is not an eligible Participant; b. The Participant fails to fully comply with the Terms and Conditions stipulated herein; c. Entries are incomplete. d. The Participant breaches any of the Terms and Conditions or other rules and regulations of the Contest or violates any applicable laws or regulations; e. The Company has at its sole discretion, any reason whatsoever to believe that such Participant has attempted to undermine the operation of the Contest in any way whatsoever, including but not limited to fraud, cheating or deception. 19. Notwithstanding the above, the Company is entitled to replace the Prize with other prizes of a similar value at any time without any prior notice. 20. The Company’s decision on matters relating to the Contest (including the selection of the winner) shall be final and absolute. No discussion, correspondence, enquiry, appeal or challenge by any of the Participants in respect of any decision of the Company shall be entertained. 21. The Company shall not be liable for any disruption to the Contest, whether due to technical problems or otherwise, which is beyond its reasonable control. In the event of disruption to the Contest, reasonable efforts shall be made to remedy the disruption and resume the Contest on a fair and equitable basis to the Participants. 22. The Company, its affiliates, subsidiaries, agents, employees, representatives, retailers, distributors, dealers as well as its advertising, creative, media, digital, design and other creative agencies of the Company, shall not be liable for any loss or damage whatsoever suffered (including but not limited to loss of opportunities and any indirect or consequential losses) or personal injury suffered or sustained in connection with or arising from either participation in this Contest or with any of the prize offered or forfeited. 23. All rights and privileges herein granted to the Company are irrevocable and not subjected to rescission, restraint or injunction under all circumstances. Under no circumstances shall the Participants have the right to injunctive relief or to restrain or otherwise interfere with the organization of the Contest, the production, distribution, exhibition and/or exploitation of the Contest and/or any product based on and/or derived from the Contest. 24. The Company reserves the right at its absolute discretion to vary, delete or add to any of these Terms and Conditions without any prior notice. 25. These Terms and Conditions will prevail over any inconsistent terms, conditions, provisions or representations contained in any other promotional materials advertising the Contest. 26. The main language of the Terms and Conditions shall be the English language. Any translation to any other language than English shall be for convenience only. Should there be any discrepancies between the English Terms & Conditions and the translated version, the English Terms & Conditions shall prevail. 27. By virtue of an entry to the Contest, the Participants signify their absolute and unconditional acceptance and agreement to all the Terms and Conditions stipulated herein. 28. The Company reserves the right to cancel, terminate or suspend the Contest without any prior notice. any cancellation, termination or suspension by the Company of the Contest shall not entitle the Participants to any claim or compensation against the Company, its agents and employees for all losses or damages suffered or incurred by the Participants as a direct or an indirect result of the act of cancellation, termination or suspension thereof. 29. The Company will not be held responsible for any typographical errors or misprint under these Terms and Conditions. 30. Any questions, remarks or complaints relating to this Contest may be submitted to groupbranding@malaysiaairlines.com