Kuala Lumpur, 11 October 2016: Malaysia Airlines Berhad (MAB) today struck a deal with Liverpool Football club to become the Official Global Airline Partner. The deal brings together 2 major international brands: Malaysia Airlines and Liverpool FC, 18 League titles and 5 times champions of Europe.
Under the partnership, Malaysia Airlines will be exclusively designated as the “Official Global Airline Partner of Liverpool Football Club” providing Malaysia Airlines numerous benefits including: LED and static board brand exposure at each home game at Anfield stadium, and exposure on the Liverpool FC website, publications and Facebook page, besides co-branding opportunities in merchandising rights and customer engagement via experiential experiences, such as pitch side access, in Liverpool with players and legends. The airline will also have access to players to be featured as ambassadors and in all related communication materials.
Record winner of 8 League Cups, Liverpool FC is one of the best-supported clubs worldwide and allows Malaysia Airlines to reach an international audience of more than one billion. This is especially so in key markets such as China where Liverpool has around 40 million followers.
Additionally, Malaysia Airlines will benefit from football clinics with Club International Academy coaches delivering coaching and coach education programmes both on and off the pitch. This enables the airline to provide exposure to young Malaysian players, providing them access to both the best coaching environment and coaching expertise possible, following the same curriculum that is delivered to Liverpool stars.
Peter Bellew, Chief Executive Officer of Malaysia Airlines said, "We are delighted to welcome Liverpool FC to the Malaysia Airlines family. Both brands have a long and illustrious history with similar cultures rooted around a sense of family. Liverpool FC is one of the most followed clubs in the world, including around 100 million in South East Asia and 40 million in China, our key markets. Additionally, the partnership will go a long way in increasing awareness of Malaysia, as a tourist destination, to a huge global audience”
Billy Hogan, Chief Commercial Officer, Liverpool FC said: “Liverpool and Malaysia have always shared a special passion for football; when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible. The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines.”
Malaysia Airlines will be offering a special sale to celebrate the partnership announcement with flights from RM2,499 all-in return from Kuala Lumpur to London and GBP399 all-in return from London to
Kuala Lumpur, both on Economy Class. The sale period for Malaysia starts now until 17 October 2016, for travel from 13 October 2016 to 31 March 2017.
The sale will also be available in China to London, from CNY4,657 all-in return. Malaysia Airlines is looking forward to bringing our Asian fans closer to Liverpool FC with these irresistible deals via the airline’s daily and weekly flights between major Chinese cities and London
These great fares come with 30kg complimentary checked-in baggage and meals.
To enjoy this promotion, guests can book their tickets at Malaysia Airlines’ participating travel agents or visit Malaysia Airlines’ website at www.malaysiaairlines.com