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Enrich by Malaysia Airlines Offers Bonus Points for Members to Convert Bank Points to Enrich Points

Earn your Points today for Enrich Redemption Fiesta with 16 lifestyle partners!



KLIA, 2 April 2021: Malaysia Airlines’ frequent flyer loyalty programme, Enrich is excited to announce its much awaited Bank Conversion campaign for its members to earn Bonus Enrich Points, by converting their bank points starting from 1 until 30 April 2021.


To make it even more exciting, Enrich members are entitled to an extra 25% Bonus Enrich Points for points conversion from 1 until 3 April 2021 and 10% Bonus Points for conversions made subsequently from 4 until 30 April 2021.


This campaign is a collaboration between Enrich by Malaysia Airlines and 14 local banks namely Affin Bank/ Affin Bank Islamic, Alliance Bank, AmBank/ AmBank Islamic, Bank Islam, Bank Simpanan Nasional, CIMB Bank, Citibank, Hong Leong Bank, HSBC, Maybank, Public Bank, RHB, Standard Chartered Bank and UOB as well as three (3) foreign banks namely Bank Danamon, St. George and Westpac. Not to be missed, American Express is also one of the partners for this Bank Conversion campaign.


This campaign is timely with the celebratory launch of the Enrich Redemption Fiesta starting from 10 April until 31 May 2021. With 16 participating redemption partners across multiple categories such as shopping, dining, beauty, health and wellness, gifts, electronics, other loyalty and reward programmes and charities, members can snag the best deals from as low as 600 Enrich Points via Enrich online portal at


Enrich members can redeem their Points for trips and hotel stays with Enrich Hotels, exquisite fine dining experiences at Grand Hyatt KL or enjoy online shopping spree on Shopee. In addition, members can also shop for household appliances or entertainment systems at Senheng, enjoy rewards with B Infinite or Sunway PALS via points swap, make donations to Mercy Malaysia and much more.


According to Malaysia Airlines Group Chief Marketing and Customer Experience Officer, Lau Yin May, “We are pleased to roll out the Enrich Bank Bonus Conversion campaign, one of the fastest ways for our members to accumulate Enrich Points, through conversion of their bank points from their everyday spending using selected debit or credit cards. This promotion is our way of engaging with them to boost their Enrich Points during these times when flying is limited and enabling them to redeem their Enrich Points for rewarding lifestyle experiences and privileges. As our members matter most to us, we are constantly looking for better and more ways to reward our loyal customers and members, and with this in mind, we are excited to announce the launch of the Enrich Redemption Fiesta which will be starting on 10 April 2021. With extra attractive deals and great redemption offers such as 8,000 Points for RM100 Senheng or Optimax e-Voucher, 4,000 Points for RM50 Shopee e- Voucher, 3,500 Points for RM90 Photobook e-voucher, this fiesta is meant to give our members more options of product and services offered by our partners plus flexibility to redeem their Enrich Points online. With the upcoming Ramadhan month and Raya celebration, now is the perfect time for members to take advantage of this special offer and grab amazing deals with our exclusive lifestyle partners".


To convert your debit or credit card points to Enrich Points, all Enrich members need to do is to request for conversion to Enrich Points on the banks’ website or contact their respective banks’ call centre. To ensure these newly acquired Enrich Points are successfully credited to your Enrich accounts, members must provide the accurate Enrich membership number to the respective Banks. These Bonus Enrich Points earned are valid for three (3) years which can be redeemed for future travel and other exclusive lifestyle privileges.


This launch coincides with the New Enrich Loyalty Programme which is now live to provide a more transparent and simplified model in response to requests from its members. Effective today, Enrich Miles will be known as ‘Enrich Points’. The new accrual scheme offers a fair value for spend on a per ticket basis which is in line with spend-based earnings on non-airlines partners. This change complements the current dynamic redemption where the Points required is based on the price of the ticket, giving member better value, higher transparency and more fare options. The enhanced programme is accompanied with a shift in tier qualifications. Members now earn ‘Elite Points’ based on a fixed table of travel sector and class of travel.


Become an Enrich member today to enjoy amazing benefits and download the Malaysia Airlines’ App to get the latest promotions on earning and redeeming Enrich Points as well as privilege offers, conveniently at your fingertips anytime and anywhere! Sign up now with promo code ENRBANK21 to enjoy these exclusive privileges.



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