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Malaysia Airlines Launches Revamped In-Flight Magazine, Going Places

Sepang, 28 January 2016 – Malaysia Airlines is pleased to announce the relaunch of its award-winning in-flight magazine, Going Places, with all-new content and design starting with its February 2016 issue.

Produced by Spafax, one of the world’s leading content marketing agencies and providers of in-flight media, Going Places is a monthly travel and lifestyle magazine read by more than a million passengers on board all Malaysia Airlines flights.

A cocktail event was held at Nexus Bangsar South yesterday for the launch, which was attended by about 250 guests. With Chinese New Year less than two weeks away, a lion dance troupe was invited to perform to symbolise fresh beginnings and good fortune.

Charles McKee, Head of Marketing of Malaysia Airlines, said: “All great brands constantly evolve and Going Places is no different. We are very excited about the new look and editorial content which is all about celebrating the diversity and richness of Malaysia. This very much reflects the airline’s position as the new flag carrier of the country.  The new editorial line up will feature fresh and exciting content produced with the insight and intelligence that readers expect from our team of talented writers”.

Going Places’ new aesthetic is led by an original cover design featuring a new masthead and using illustrations to capture the overall feel of a city on which a guide will be developed as part of its monthly content. Cover blurbs at the top of the page are conversational and will instantly tell readers what is available inside. The new Going Places features the following:

A New Look – A distinctively recognisable cover design that will set it apart from other in-flight magazines, and a refreshed layout with greater use of illustrations, and new typefaces and colours to reflect the new content and the progressive outlook of the magazine.

Reorganised Content – Apart from cornerstone offerings that have shaped the magazine, six new sections have been introduced to cater to passengers’ varied reading interests. These sections include a profile on Malaysian individuals or companies who/which have successfully put Malaysia on the world map, globetrotters’ travel tips and recommendation, insider guides to cities popular with travellers, features on giving back to the community, new network maps, and others.

Geraldine Lee, Managing Director of Spafax Asia Pacific said: “We are very proud of our strong and friendly relationship with Malaysia Airlines, and the relaunch of Going Places is a testament of our ongoing commitment.  With the new Going Places and our suite of content and media platforms, we will continue to innovate, entertain, communicate and bring value to our readers, advertisers and partners.”

At the event, Malaysia Airlines and Spafax also announced the winners of the Going Places Readers’ Choice Awards 2015. The Awards, which ran from June to December last year, sought to identify and honour the industry’s best in 16 categories, including Best 5-Star Hotel, Best Restaurant, Best Spa, Best Shopping Mall, Best Beach Resort and others.

Each nominee has been carefully selected based on their provision of the highest level of service to their customers. The Awards garnered a total of 8,561 votes, which were submitted by the public at Going Places’ website,

The following are the categories and their winners:

  1. Best 5-Star Hotel – Shangri-La Hotel Kuala Lumpur
  2. Best 4-Star Hotel – Four Points by Sheraton Puchong
  3. Best Boutique Hotel – Hotel Maison Boutique
  4. Best Beach Resort – Club Med Cherating Beach
  5. Best Eco Resort – BEST WESTERN PREMIER The Haven Ipoh
  6. Best Serviced Residence – Ascott The Residence
  7. Best Theme Park – Sunway Lagoon
  8. Best Restaurant – Troika Sky Dining
  9. Best Nightspot – Providence @ The Intermark
  10. Best Shopping Mall – Pavilion Kuala Lumpur
  11. Best Spa and Wellness Centre – The Banjaran Hotsprings Retreat
  12. Best Convention Centre – Kuala Lumpur Convention Centre
  13. Best Travel Companion (Gadget) – Samsung Galaxy S6
  14. Best Travel Luggage - Samsonite
  15. Best Local Telco - Celcom
  16. Best Accommodation App - Agoda


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