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KLIA, 27 July 2021: Malaysia Airlines today announced the go-live of Willingness-to-Pay (WTP) capabilities as part of its overall Revenue Optimization strategy. With WTP, the airline can leverage the power of artificial intelligence (AI) and pricing science at scale to improve its demand forecasting and inventory management as well as drive efficiency across all aspects of its revenue optimization program.
The Board of Directors (Board) of Malaysia Aviation Group (MAG) and Malaysia Airlines Berhad (MAB) today announced Captain Izham Ismail as Executive Director and Group Chief Executive Officer (GCEO) designate with immediate effect.