Malaysia Airlines Revolutionizes Contactless Journey in New Normal
KLIA, 1 March 2021: In adapting to expectations for seamless, hygienic and safe travel in light of the new normal, Malaysia Airlines has taken a bold step forward as it reveals the future of contactless journey detailing some innovative features to be introduced to its passengers’ experience.
This latest initiative follows the airline’s recent introduction of the Digital Travel Health Pass, currently being developed to help passengers enjoy a safe and streamlined journey as global travel resumes.
The contactless features are set to transform passengers' journey starting from home, where passengers can create and customize their bookings such as selecting preferred meals, seats and other services with the integration of enhanced features on Malaysia Airlines’ mobile app.
To provide clarity on the future contactless experience, Malaysia Airlines today released a short video titled “Experience a contactless journey with Malaysia Airlines” on its social media platforms, showcasing upcoming features that will be implemented during departure and arrival at Kuala Lumpur International Airport (KLIA).
As part of its enhanced Fly Confidently campaign, the contactless journey will see the Biometric Facial Recognition technology taking over several boarding procedures and verifications of travel documents, offering a hassle-free and contactless check-in, security clearance and boarding processes.
Other new features that will be made available on the airline’s app is the e-wallet cashless payment option that will allow passengers to do seat upgrade and last-minute purchases. On top of that, passengers can also access e-reading materials such as its inflight magazine, Going Places and e-menu for onboard dining selection.
Malaysia Airlines’ Group Chief Operations Officer, Ahmad Luqman Md Azmi, said, "As an airline that puts customer experience at the centre of everything we do, we will continue to focus on driving attributes that meet customers’ evolving needs and preferences especially related to their safety and comfort.
On top of the existing safety and health protocols, we have been proactively exploring new ways and working with key partners to transform customers’ journey into a contactless experience that will also contribute to the airline’s operational efficiency. This serves as part of the airline’s efforts to instil passenger confidence to travel with the assurance of a safer end-to-end experience, in line with our Fly Confidently campaign.”
Over and above the contactless features, passengers arriving in Malaysia can expect a safer and hygienic journey with the installation of the ultraviolet (UV) disinfection technology at KLIA before reaching the baggage carousel.
These new features will complement the new normal requirements and the enhanced safety and health protocols put in place by local and international authorities and regulatory bodies namely Malaysia Airports Berhad (MAHB), Immigration and Customs of Malaysia, International Civil Aviation Organization (ICAO), World Health Organization (WHO), International Air Transport Association (IATA), and Ministry of Health of Malaysia (MOH).
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