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Subang, 17 October 2013: It began with just one “Like”, and now Malaysia Airlines has one million amazing journeys on its Facebook page! Reaching the coveted one million mark has enabled Malaysia Airlines to extend its strong presence on the social media sphere with a focus on sharing compelling stories of fans and the airline alike. The following is infectious and there is no stopping Malaysia Airlines.
With the introduction of localised content for its Facebook site in 17 key countries from April 2013, coupled with the unveiling of singer/songwriter Yuna as its Social Media ambassador, Malaysia Airlines’ journey on social media has experienced exceptional growth.
Its Facebook site saw a substantial increase in fan acquisition over the months April to October 2013 with over 600,000 new global fans.
Indonesia leads the way with a fourfold increase in growth, far outpacing the growth of the brand’s home base.
To commemorate this important milestone, Yuna together with Malaysia Airlines’ world renowned cabin crew were featured in a special video thanking fans in line with the Journeys Are Made By The People You With brand campaign.
The video will be shared across all social media assets, and features Yuna’s latest song 'I Wanna Go' from her US latest release which embodies the spirit of amazing journeys. The video is also earmarked for use across all other Malaysia Airlines social media campaigns.
“We have positioned social media at the forefront of our marketing mix. Growing our engagement with fans globally has contributed significantly to our business turnaround successes,” said Khairul Syahar Khalid, Malaysia Airlines’ Head of Advertising & Promotions. “Social Media is a new frontier for marketing, and as many brands have discovered, going on social media certainly pays.”
He added, “We will be pushing the boundaries even further with our next marketing plans, all of which will see the social media platforms at the forefront. We want to continue to engage with our fans globally at a much deeper level whilst growing our footprint further.”
As 2013 draws to a close, the Malaysia Airlines Social Media Team together with its Social Media Agency Rally, a member of IPG Mediabrands, are busy at work planning the next milestone. With more activities in store including further collaboration with Yuna, the year 2013 and by extension 2014 will be a banner year for Malaysia Airlines with social media.
To view the video with Yuna, visit http://www.youtube.com/watch?v=RVKaeZ0BhiA