Press Room

Malaysia Airlines' "I MAS TRAVEL" Contest Winners Realise Their Dreams

Kuala Lumpur, 11 May 2011 : Three winners of the Malaysia Airlines’ “I MAS TRAVEL” contest had their bloggers dream come true - an all-expense paid dream holiday prizes and an online page at Yahoo Travel! to share their holiday experiences. As an added bonus, Yahoo! is also giving them a special editorial training session in Singapore to hone their travel writing skills further.

Chosen from over 300 entries, the winners are: J.N.Yuventhiran, 22 (Paris and Auckland); Nor Emila Mohd Yusof, 42 (Cape Town and Seoul); and Tan Ti Ming, 31 (Perth and Tokyo). The winners will fly to two destinations across two different continents and each of them will spend five days/four nights at each destination.

The competition was held from 26 February until 15 April 2011. All the participants had to do were to submit a travel-related blog post at www.mastraveller.com. Each submission had to promote the entry to their friends and readers via Facebook ‘like’ buttons placed together on MAStraveller, which contributed to the overall score.

Speaking at the prize giving ceremony, Malaysia Airlines Executive Vice President Communications, Raja Zamilia Raja Dato' Seri Mansur said, “The “I MAS TRAVEL” competition which is about real people and real experiences created a great deal of excitement and talkability. We received many interesting stories and video clips. We chose the three winners based on the 10-point system for originality, creativity, personality, artistic eye and accuracy respectively, whereas the remaining points and from the number of LIKES received for each entry.  These blogs are indeed captivating, and the winners have wonderful stories to share. Everyone is a winner.”

Jon-Tjin Kee, Sales Director of Yahoo! Malaysia said, “Yahoo! delivers digital experiences that engage people’s passions and interests. Our collaboration with MAS for the I MAS Travel competition is an example of how we are creating unique content and experiences for our audiences. This is the first time in Yahoo!’s history in Southeast Asia where we are providing competition winners with a blogging platform to talk about their journeys. We would like to congratulate the winners and look forward to having them share their experiences on Yahoo!.”

In light of the overwhelming response to the “I MAS TRAVEL” contest, MAStraveller is launching a new blogger site name MAS Travellers, A Travel Blogger Community. The site will go live on 17 May 2011. MAS traveller members can then share their travel blog in either Bahasa Malaysia or English. Each submission is automatically formularized by the site to calculate the reward point. The point serves two purposes; to determine the monthly winner and blogger profile status. There are five status level starts from Baby Traveler, Junior Traveler, Amateur Traveler, Seasonal Traveler to Globe Trotter.

A selection of five prizes is published on the first day of every month for bloggers to vote their preferences. At the end of the month when the monthly winner is auto awarded base on the highest points accumulation at that point of time, winner will win the most voted prize out of five selections given from Malaysia Airlines earlier. The list of prizes will be travel related, with one of the options being a fun prank to the winner. The aim of this site is to promote engagement between bloggers. The cycle will go through every month until further notice.   

MAStraveller.com is a travel portal by Malaysia Airlines which features unique travel experiences by real travellers in over 100 destinations. Aimed at inspiring travel, the travel site allows users to share travel experiences and insights by blogging and posting photos or videos. MAStraveller.com is segmented into the categories of Stay, Do and Eat. Travel tips are complete with addresses, contact numbers and website to facilitate a hassle-free a journey to travellers.  A trip planner feature also enables users to compile their favourite tips with ease. The site also highlights the latest deals and initiatives of Malaysia Airlines.

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(from left to right) Nor Emila Mohd Yusof, J.N.Yuventhiran and Tan Ti Ming are the three winners of the Malaysia Airlines’ “I MAS TRAVEL” contest.

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(from left to right) Malaysia Airlines Advertising & Promotions Head, Khairul Syahar Khalid, Sales Director of Yahoo! Malaysia; Jon-Tjin Kee and Malaysia Airlines Executive Vice President Communications, Raja Zamilia Raja Dato' Seri Mansur posing with the winners of the Malaysia Airlines’ “I MAS TRAVEL” contest.


For media enquiries, please contact:

Ismadi Yusuff

Email : ismady@malaysiaairlines.com
Phone : (03) 7840 3884
Mobile : (019) 307 4466