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29 January 2013 : Malaysia Airlines has started the final countdown towards joining theoneworld® global airline alliance on Friday, 1 February.
Final preparations are being put to a massive communications programme to highlight the development, which is a key element of the Malaysian national flag carrier’s turnaround strategy and comes as it marks 40 years of delivering its unique Malaysian Hospitality to its guests since it first took to the skies as Malaysia Airlines.
The airline will be staging two days of celebrations to mark its addition to the world’s premier airline alliance.
Senior executives from the existing partners of the award-winning global alliance will be flying into Kuala Lumpur to welcome Malaysia Airlines as the newest member of their airline family.
On Friday, 1 February, its first day as part of the alliance, representatives from all oneworld member airlines will join Malaysia Airlines’ Group CEO Ahmad Jauhari Yahya and his top team at KL International Airport to welcome passengers on the airline’s first departures offering oneworld services and benefits.
Becoming part of oneworld represents the latest key step by the Malaysian flag carrier and multi award winner in its repositioning programme. It will fly alongside some of the biggest and best known brands in the world airline industry – airberlin, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Qantas, Royal Jordanian and Russia’s S7 Airlines.
In the 15 years since global airline alliances first emerged, oneworld and the other two have grown to such an extent that their member airlines now account for some two-thirds of total global airline capacity.
Malaysia Airlines’ addition to oneworld will expand the alliance’s global coverage to more than 840 destinations in 155 countries, served by some 9,000 departures a day operated by a combined fleet of some 2,500 aircraft, carrying nearly 340 million passengers a year, with annual revenues of US$ 110 billion.
Group CEO Ahmad Jauhari Yahya said: “oneworld enables its member airlines to deliver more services and benefits to their customers – particularly frequent flyers – than any airline can on its own. For Malaysia Airlines, joining the alliance will strengthen its competitiveness, enabling it to offer customers an unrivalled alliance global network served by the highest quality partners from each of the world’s key regions.”
When it becomes part of oneworld, Malaysia Airlines’ Enrich frequent flyer members will have their privileges extended to whenever they fly with any oneworld member airline worldwide – including the ability to earn and redeem Enrich reward points throughout the alliance’s global network.
Enrich Platinum and Gold members will be able to use the 550 airport lounges worldwide offered by oneworld member airlines whenever they fly with any of the alliance’s carriers.
About Malaysia Airlines
Malaysia Airlines serves more than 60 destinations in almost 30 countries across Asia, Australasia, Middle East, Europe, and North America, including oneworld hubs Hong Kong, London Heathrow,Los Angeles, Sydney and Tokyo Narita.
Its present fleet of 88 aircraft – including its flagship Airbus A380s – operates more than 250 departures a day. It boarded 13 million passengers in 2011, generating revenues of MYR 13.6 billion (US$ 4.5 billion).
Malaysia Airlines describes its distinctive brand as an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as “Malaysian Hospitality” and symbolized by the acronym MH, which is also the airline’s flight code.
Both Malaysia Airlines and its Kuala Lumpur hub are among the industry’s most frequent winners of awards for quality service. Malaysia Airlines itself has won the ‘World’s Best Cabin Staff’ award from the UK based Skytrax airline quality rating agency in seven of the past 11 years.
Last year, Malaysia Airlines marked the entry of its first A380 into its fleet by having its Five-Star Airline status renewed by Skytrax – as the airline embarked on a series of improvements to reposition it as a premium carrier.
oneworld is an alliance of the world’s leading airlines committed to providing the highest level of service and convenience to frequent international travellers. oneworld airlines include airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Qantas, Royal Jordanian and S7 Airlines, and around 30 affiliates. Malaysia Airlines will join on 1 February 2013 with SriLankan Airlines and Qatar Airways on track to join soon.
Between them, these airlines:
oneworld is currently the holder of three leading international awards for airline alliances - named the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2012 Awards for the third year running, the World’s Leading Airline Alliance in the 2012 World Travel Awards for the 10th year running, and Australian Business Traveller Best Airline Alliance in 2012 for the second year running.