Press Room

Enrich Indulgence Treats Members to Preview Lewre's Latest Collection

Kuala Lumpur, 28 July 2011 : Malaysia Airlines' frequent flyer programme, Enrich has once again put a foot forward to welcome its newest lifestyle partner Lewré to the Enrich fold.

To celebrate this momentous occasion, Enrich members were treated to an exclusive and unique Enrich Indulgence evening featuring a special preview of Lewré's latest "Glow of Festivity" collection at The Gardens, Mid Valley.

The event was hosted by Malaysia Airlines' Senior Vice President, Corporate Marketing & Loyalty Programme YM Raja Dato' Nordiana Zainal Shah together with the Chief Executive Officer of Lewré International, Dato Lewré Lew.

Speaking at the function, Raja Dato' Nordiana said, "Enrich is always on the lookout for opportunities and innovative approaches to bring the latest in lifestyle offerings to its members. In fact, the Enrich Indulgence series was introduced especially for this purpose - to offer not only just travel benefits but also activities to complement our members' lifestyle."

"This is certainly a special moment for all of us," said Raja Dato' Nordiana. "Lewré, a truly Malaysian brand famed for its couture house, will certainly add star-value to this partnership. Available in over 20 countries from Asia to the Middle East and from Europe to North America, this is a brand that has stamped its mark in the fashion capitals of the world. It's certainly the perfect fit for our most discerning Enrich members," she exclaimed.

Under this new affiliation, Lewré is providing the opportunity for Enrich members earn one Enrich Mile for every RM1 spent at any participating Lewre' outlet in Malaysia. Members who attended the affair were treated to a special behind-the-scenes glimpse of Lewré's exquisite craftsmanship as well as exclusive offers on selected items. CIMB Enrich MasterCard holders also enjoyed additional benefits with every purchase made.

The highlight of the event was the "up close and personal moment with Dato' Lewre" where members were presented with a bespoke shoe sketch befitting their individual personalities.

The evening continued with a beauty demonstration by M.A.C cosmetics that also included professional tips on travel and beauty quick fixes and complimentary mini touch-ups for the guests.

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(from left to right) Lewré International Chief Executive Officer Dato Lewré Lew with Malaysia Airlines' Senior Vice President, Corporate Marketing & Loyalty Programme YM Raja Dato' Nordiana Zainal Shah

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Dato' Lewre explained a bespoke shoe sketch befitting individual personalities.

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(from left to right) MAS' SVP, Corporate Marketing & Loyalty Programme, YM Raja Dato' Nordiana Zainal Shah, Henry Golding and Lewré International CEO Dato Lewré checking a special behind-the-scenes glimpse of Lewré's exquisite craftsmanship of shoe making.

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Lewré, the new lifestyle partner to Enrich, Malaysia Airlines' frequent flyer programme.


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Ismadi Yusuff
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Tengku Sofia Farhanah
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