MASholidays Announces Rebranding Exercise
Subang, 5 December 2013: Malaysia Airlines’ tour operating arm, MASholidays, will be given an uplift in celebration of its 42nd year of operation next year.
Effective 1 January 2014, MASholidays will be known as Golden Holidays and it will be adopting a refreshed business model. It will serve as the fully-fledged tour operator of Malaysia Airlines.
Befitting its reinforced Mission statement, Golden Holidays will have a new look and feel, injecting expression, colour and vibrancy into the core essence of the holiday business.
Its new logo will read Golden Holidays and the colourful circles signify “Golden Memories”, a variety of holiday experiences to customers. They are arranged in a vibrant pattern to suggest movement and travel.
With Golden Holidays’ value proposition being about “enriching lives” and “creating memories”, the logo graphically brings to life the idea of vibrancy and multiple experiences, building our business as the airline tour arm, providing quality, reliable and competitive holiday packages.
Meanwhile, Golden Holidays will be introducing new products to its customers. These products consist of leisure package options as primary, stopovers for business travelers and religious groups for Umrah and muslim-centric holidays.
Golden Holidays will be made available through www.malaysiaairlines.com; Malaysia Airlines offices system wide, and appointed agents.
For Golden Holidays booking queries, customers may call 603 7863 4000 or email firstname.lastname@example.org