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On 27 February 2006, Dato' Sri Idris and the new management team announced a Business Turnaround Plan (BTP). The BTP was developed using the Malaysian Government Linked Company (GLC) Transformation Manual as a guide.
With a clear mission to become a profitable airline, the national carrier pursued a business turnaround strategy which promised to cut losses from RM1.7 billion (full year) to RM620 million in 2006, achieved a profit of RM50 million in 2007 and a record profit of RM500 million in 2008.
The BTP outlined The MAS Way, focusing on five central thrusts as the framework.
1. Flying to win customers
2. Mastering operational excellence
3. Financing and aligning our business on P & L
4. Unleashing talents and capabilities
5. Winning coalitions
Download BTP Updates (2007) »
With a clear mission to become a profitable airline, the national carrier pursued a business turnaround strategy which promised to cut losses from RM1.7 billion (full year) to RM620 million in 2006, achieved a profit of RM50 million in 2007 and a record profit of RM500 million in 2008.
The BTP outlined The MAS Way, focusing on five central thrusts as the framework.
1. Flying to win customers
2. Mastering operational excellence
3. Financing and aligning our business on P & L
4. Unleashing talents and capabilities
5. Winning coalitions
Download BTP Updates (2007) »
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