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Subang, 1 February 2013 : Malaysia Airlines commenced operations today as a full member ofthe award winning oneworld airline alliance.
In commemoration of the event, a Malaysia Airlines' A330-300 showcasing the special oneworld livery took off as flight MH129 from Kuala Lumpur to Melbourne at 10:15am this morning with 263 passengers.
The aircraft displayed the aircraft's distinct design features ' oneworld ' in 6ft (2 metre) high blue letters along a white fuselage and the airline's standard tailfin, serving as a huge flying billboard highlighting that the national carrier of Malaysia is now a member of the alliance, offering the full range of oneworld services and benefits.
The oneworld logos will be applied by the side passenger entrance doors on Malaysia Airlines' entire fleet of 88 aircraft as part of a massive rebranding programme that will also see the alliance logo added virtually wherever the Malaysia Airlines' name is displayed—at airport check-in desks and signages, on its website, tickets, boarding passes and all items of stationery.
Malaysia Airlines' Group CEO Ahmad Jauhari was joined by Mr Michael Blunt, Vice-President Corporate Communications of oneworld Alliance, member carriers’ uniformed representatives and senior management staff of Malaysia Airlines to send-off passengers on the flight, followed by a cake cutting ceremony with the participating airline staff.
In addition to the send-off, Malaysia Airlines entry to oneworld will be heavily promoted from today onwards via one of its biggest marketing campaigns in the airline's history with extensive advertisements highlighting the new alliance services and benefits available to its customers.
All cardholders in its Enrich frequent flyer programme have been sent new membership cards, bearing the oneworld logo and ‘gemstone’ tier indicator, to ensure they receive their alliance benefits from today when traveling on the alliance partners throughout the entire oneworld network.
Since accepting its invitation to join the alliance in June 2011, Malaysia Airlines has expanded its code-sharing relationships to four established oneworld partners – Cathay Pacific, Finnair, Japan Airlines and Royal Jordanian.
About Malaysia Airlines
Malaysia Airlines serves more than 60 destinations in almost 30 countries across Asia, Australasia, Middle East, Europe, and North America, including oneworld hubs Hong Kong, London Heathrow,Los Angeles, Sydney and Tokyo Narita.
Its present fleet of 88 aircraft – including its flagship Airbus A380s – operates more than 250 departures a day. It boarded 13 million passengers in 2011, generating revenues of MYR 13.6 billion (US$ 4.5 billion).
Malaysia Airlines describes its distinctive brand as an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as “Malaysian Hospitality” and symbolized by the acronym MH, which is also the airline’s flight code.
Both Malaysia Airlines and its Kuala Lumpur hub are among the industry’s most frequent winners of awards for quality service. Malaysia Airlines itself has won the ‘World’s Best Cabin Staff’ award from the UK based Skytrax airline quality rating agency in seven of the past 11 years.
Last year, Malaysia Airlines marked the entry of its first A380 into its fleet by having its Five-Star Airline status renewed by Skytrax – as the airline embarked on a series of improvements to reposition it as a premium carrier.
oneworld is an alliance of the world’s leading airlines committed to providing the highest level of service and convenience to frequent international travellers. oneworld airlines include airberlin, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Qantas, Royal Jordanian and S7 Airlines, and around 30 affiliates. Malaysia Airlines will join on 1 February 2013 with SriLankan Airlines and Qatar Airways on track to join soon.
Between them, these airlines:
oneworld is currently the holder of three leading international awards for airline alliances - named the Best Airline Alliance by Global Traveler in its GT Tested Reader Survey 2012 Awards for the third year running, the World’s Leading Airline Alliance in the 2012 World Travel Awards for the 10th year running, and Australian Business Traveller Best Airline Alliance in 2012 for the second year running.
Malaysia Airlines’ A330-300 took to the skies in special oneworld livery