Malaysia Airlines and Firefly Winners at Putra Brand Awards 2012
Subang (24 April 2012): Malaysia Airlines and Firefly were big winners at the Putra Brand Awards 2012 tonight. Malaysia Airlines clinched Gold for the Transportation, Travel & Tourism category whilst Firefly, the wholly-owned Malaysia Airlines’ subsidiary was the recipient of The Most Promising Brand Award.
Malaysia Airlines’ Group Chief Executive Officer, Ahmad Jauhari Yahya, and Firefly’s CEO, Ignatius Ong Ming Choy, received the recognitions at the award presentation gala dinner this evening graced by the Deputy Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin.
A much delighted Ahmad Jauhari said, “This award is a fitting testimony that consumers continue to value Malaysia Airlines branded customer experience”.
“I also commend the efforts of our staff for their exemplary and consistent service delivery to uphold Malaysia Airlines’ brand promise to customers. With their fine continued efforts, we will achieve success in our turnaround initiatives as well as garner more recognition for our brand, products and services”, he added.
Firefly’s CEO, Ignatius Ong said, “Firefly is thrilled to accept this distinguished award. It will certainly spur us to greater heights in serving our customers as we continue to be one of the best customer-oriented regional airlines in the industry, offering an excellent flying experience to all our passengers".
“As part of the turboprop operations expansion plan, Firefly will introduce its newest service between Kota Bharu and Johor Bharu effective 26 April 2012, being the only commercial airline to provide direct access between the East Coast of Peninsular Malaysia and the Southern state of Johor. To be honoured with such a prestigious award, right before an event that signifies Firefly’s continued growth, is a great accomplishment for the company. A two-in-one celebration!” he added.
The annual Putra Brand Awards, organized by The Association of Accredited Advertising Agents Malaysia (4As), is a brand valuation recognition measured by consumer preference. It serves as a yardstick for acknowledging top-tier Malaysian brands across multiple categories.
Winners are decided based on results from a rigorous research methodology, through an online poll survey of approximately 6,000 consumers nationwide, to determine Malaysia’s favorite brands in 18 categories. The most preferred brands in each category are awarded a Gold, Silver or Bronze.
The Putra Brand Awards are the largest consumer-based sampling of its kind in Malaysia, measuring brands through four key attributes: growth, relevance, confidence and differentiation where Malaysian consumers themselves are the judges.