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Press Room

Introducing the Enrich Voyager Facebook Strategy Game from Enrich

Subang, 18 June 2014 – Enrich members can now have the option to win free Enrich miles every month by playing the new Enrich Voyager strategy game on Malaysia Airlines’ Facebook page.

Enrich Voyager is the latest game from Malaysia Airlines’ frequent flyer program, and is built on the success of last year’s Enrich Round-The-World Challenge, in which over 7,000,000 Enrich miles were given away to the winners.

The interactive game enables players to travel virtually to redeem miles and earn tier status. This time around, players will immerse themselves in the oneworld environment as they will need to ‘fly’ around the world on Malaysia Airlines and oneworld partner airlines.

Since its soft launch on 20 May, the game had received increasing volume of gameplay  recording over 10,000 sessions played to date and over 130,000 virtual flights. The players range from new Enrich to Enrich Platinum members, all vying to be the top player to earn the monthly grand prize, as well as other prizes.

The player’s virtual travel miles on Enrich Voyager will also be converted to actual Enrich miles for redemption.

According to Khairul Nisa Ismail, Malaysia Airlines’ Vice President for Loyalty, “Social Media is now the realm of frequent fliers and Enrich Voyager is one way for us to engage with them.

She added, “We are aligning our initiatives to encourage better engagement between the members and Enrich brand and also to leverage on the growing partners to give our members more option to earn and redeem Enrich miles. The Enrich Voyager game is but a small step in that direction.”

Meanwhile Malaysia Airlines’ Senior Vice President of Marketing & Products, Dean Dacko believes that Enrich Voyager gives loyal Enrich members the opportunity to be rewarded for their loyalty with Malaysia Airlines, while at the same time opening new avenues for non-Enrich and new Enrich members to learn about the immense benefits that are afforded by joining Malaysia Airlines’ Loyalty Program.

 “Judging by the success of our previous engagement with Enrich members via social media, we have no doubt that Enrich Voyager can even exceed the earlier achievements, strengthening the engagement between Enrich and its loyal members.”

To celebrate the launch of the game, Enrich is giving first time players 500 Enrich miles which will be credited to their account once their Enrich membership has been verified via the Enrich Voyager game, from now until 5 July. Terms and conditions apply.

To sign up for Enrich, visit www.malaysiaairlines.com and start enjoying a world of benefits and privileges on Malaysia Airlines.