Malaysia Airlines Customer Week Delights Customers
Sepang, 3 June 2013: Malaysia Airlines celebrated the MH Customer Week themed 'Service is the Heart of our Business' recently. The first of its kind for 2013, the customer week was concluded with success.
Director of Customer Services, Dato’ Salleh Ahmad Tabrani said, “The MH Customer Week is scheduled twice yearly with the aim to shower appreciation to our guests for their relentless support. With this initiative we want to further strengthen the customer-centric culture in retaining our valued customers as well as winning potential customers and ensuring a seamless journey with us at every touch point. With their continued support this will definitely generate revenue and contribute to the profitable growth of Malaysia Airlines in achieving its vision to be the Preferred Premium Carrier”, he added.
The MH Customer Week saw many top management members of Malaysia Airlines coming forward to meet and greet the customers. Group Chief Executive Officer, Ahmad Jauhari Yahya was also part of this exercise when he was present at the MH20 departure gate to Paris. He gave away goodies to the customers.
The national carrier's first class guests received A380 aircraft model with a special ‘Thank you’ card personally endorsed from the Group CEO whilst the Business class guests received a Travel Organizer. Meanwhile the economy class guests received special baggage tags. All children below 12 years of age received a specially designed water bottle.
This year, the MH Customer Week was not only confined to the Kuala Lumpur International Airport but was also done in the Langkawi Airport. This was also in conjunction with the MH Bikers’ trip to Langkawi that took place on 24 May 2013.
At Langkawi International Airport, the President of MAS Bikers, Mohd Rodzuan Che Kob accompanied by his team members were given access to park their bikes at the airside in front of the Arrival Hall by Malaysia Airport Berhad (MAB) to welcome guests and handed out gifts to Malaysia Airlines guests arriving via MH1450 from Kuala Lumpur and MH1459 which was departing from Langkawi to Kuala Lumpur. Both flights were in full capacity of 144 passengers per flights.
In addition to the Customer Experience Week, the Aircraft Sweep audit will be done in June 2013, whereby, cross-functional volunteers (which consists of MAS staff) will get to perform 100% checks on aircraft seats, cabin defects and cleanliness to deliver customer expectations.
Meanwhile, MAS’ Senior Managers will be assisting staff at all customers’ touch points in Kuala Lumpur, Subang and KLIA which includes the call centre, baggage handling area, ramp, check-in services, ticket offices, transfer desks and lounges throughout specific durations of the programme. Coined MH ROCKS (Reaching Out to Customers and Kakitangan Sentiasa), this initiative enables management members to assist and interact with customers and staff whilst increasing their awareness and understanding of front-liners' routines.
Family travelling with MAS delighted with goodies