Press Room

Collect Enrich Miles With 'Enrich Gift 4 Buddies'

Subang, 6 January 2012 – Air travelers can now reward themselves with Enrich Miles by booking on Malaysia Airlines' Facebook application, MHbuddy, during the 'Enrich Gift 4 Buddies' campaign from now until 31 March 2012.

The 'Enrich Gift 4 Buddies' allows members of Enrich, Malaysia Airlines' loyalty and frequent flyer programme, to book air travel through MHbuddy and earn 1,000 Enrich Miles per booking.

"Some 80% of MHbuddy users are Enrich members, and therefore, this is a great opportunity for us to recognize our loyal members online with such rewards," said Raja Dato' Nordiana Zainal Shah, Senior Vice President of Corporate Marketing & Loyalty Program.

"We have about 1.9 million members worldwide and we wish to welcome more new Enrich members."

"As an Enrich member, travelers may earn and burn miles each time they purchase eligible fare ticket on Malaysia Airlines or with any of our more than 20 airline partners. In addition, members earn miles when staying at Enrich hotel partners or when renting a car from a partner company as well as non-travel-related partners including assorted financial and retail partners." she added.

MHbuddy, the first e-business application with a social media layer to be used by an airline, allows Malaysia Airlines' passengers to book their flight, check-in online as well as share their travel plans with their social circle all within the confines of Facebook.

According to Malaysia Airlines' Executive Vice President of Customer Experience, Dato' Mohd Salleh Ahmad Tabrani, this programme is a key push on social media to offer better customer experience for passengers from the start of travel.

"MHbuddy promotes an easy way to book travel on Malaysia Airlines. In just 4 steps, customers are able to confirm the destination of their choice," he said.

"It is important that we make the travel experience easy at every customer touch point. By incorporating social media, customers enjoy seamless service delivery at their convenience. Besides that, the social media platform is a good way for us to promote our brands across the borders", added Dato' Salleh.

With more social activities in the pipeline throughout the year, the 'Enrich Gift 4 Buddies' campaign kicks-off an exciting year for Malaysia Airlines' social media initiatives.

Redeem your rewards now on MHBuddy's 'Enrich Gift 4 Buddies' at 
http://on.fb.me/Gift4Buddies.

More information on Enrich can be obtained by visiting www.malaysiaairlines.com

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Book your tickets on MHbuddy and earn Enrich Miles


For media enquiries, please contact:

Adlina Mohamed Azharuddin
Direct line : (03) 7840 4522
Mobile : (012) 2224728
Email : adlina.azharuddin@malaysiaairlines.com