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Subang, 30 April 2013: Malaysia Airlines clinched Silver for the Transportation, Travel & Tourism category at the Putra Brand Awards 2013. Malaysia Airlines’ Group Chief Executive Officer, Ahmad Jauhari Yahya received the recognitions at the award presentation gala dinner which was graced by YBhg Datuk Dr. Wong Lai Sum, Chief Executive Officer of Matrade.
In describing the win, Ahmad Jauhari said, “The Malaysia Airlines brand has been developed for over 40 years. Times have changed, and so too has our brand. In 2012, Malaysia Airlines brand was refreshed to give our guests an improved level of products and service delivery.”
“Let Malaysia Airlines of today be the people’s choice amongst many; the preferred choice for premium air travel. We believe journeys are made by the people you travel with. May Malaysia Airlines fulfill that aspiration to make our guests’ journeys special”, added Ahmad Jauhari.
“It is also important to mention the efforts put in by the employees of Malaysia Airlines for their consistent and exemplary service delivery to uphold Malaysia Airlines’ brand promise to customers. The top management is humbled by the dedication and sincerity of each and every employee of Malaysia Airlines. We are committed to continue creating a fun and comfortable work-place for them”, he added.
Ahmad Jauhari also said, “Malaysia Airlines is one of Malaysia's biggest employers. The national carrier has managed to garner a group of employees who are not only excellent in what they do but are also dedicated to their jobs and the company. It is not difficult to find employees who started and retired with Malaysia Airlines. Such dedication is rare”, he further added.
The annual Putra Brand Awards, organized by The Association of Accredited Advertising Agents Malaysia (4As), is a brand valuation recognition measured by consumer preference. It serves as a yardstick for acknowledging top-tier Malaysian brands across multiple categories.
Winners are decided based on results from a rigorous research methodology, through an online poll survey of approximately 6,000 consumers nationwide, to determine Malaysia’s favourite brands in 18 categories. The most preferred brands in each category are awarded a Gold, Silver or Bronze.
The Putra Brand Awards are the largest consumer-based sampling of its kind in Malaysia, measuring brands through four key attributes: growth, relevance, confidence and differentiation where Malaysian consumers themselves are the judges.
Malaysia Airlines’ Group Chief Executive Officer, Ahmad Jauhari Yahya received the recognitions from Mr. Khoo Kar Khoon, President, Malaysian Advertisers Association
Malaysia Airlines’ Group Chief Executive Officer, Ahmad Jauhari Yahya together with Malaysia Airlines cabin crew and Mr. Khoo Kar Khoon, President, Malaysian Advertisers Association (far left) and Mr. Ranganathan Somanathan, President, Media Specialists Association (far right)