On 30 January 2008, Dato' Sri Idris Jala and the management team announced the Business Transformation Plan (BTP 2), a continuation of the BTP 1 (Business Turnaround Plan).
Having achieved a record profit of RM610 million, the BTP 2 focuses on profitable growth. Big challenges are looming ahead in the airline industry. These include overcapacity, intense competition with yields and profit margins eroding as well as liberalisation of ASEAN skies and rising fuel costs. The vision is to become the World's Five-Star Value Carrier (FSVC) with a mission to be consistently profitable and with the strategy of business transformation.
The MAS Way continues to be the guiding principle. However, to achieve the FSVC vision, Malaysia Airlines must reinvent itself and take 5 bold steps that make up the FSVC Virtuous Cycle of Profitable Growth.
Step 1: 5-star products & services
Step 2: Lower costs
Step 3: Competitive fares
Step 4: Get more customers, more revenue
Step 5: Grow network, build capacity
Download BTP 2 »
Having achieved a record profit of RM610 million, the BTP 2 focuses on profitable growth. Big challenges are looming ahead in the airline industry. These include overcapacity, intense competition with yields and profit margins eroding as well as liberalisation of ASEAN skies and rising fuel costs. The vision is to become the World's Five-Star Value Carrier (FSVC) with a mission to be consistently profitable and with the strategy of business transformation.
The MAS Way continues to be the guiding principle. However, to achieve the FSVC vision, Malaysia Airlines must reinvent itself and take 5 bold steps that make up the FSVC Virtuous Cycle of Profitable Growth.
Step 1: 5-star products & services
Step 2: Lower costs
Step 3: Competitive fares
Step 4: Get more customers, more revenue
Step 5: Grow network, build capacity
Download BTP 2 »
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